NYC-based think tank focused on digital product and service design.

User research
& product strategy

As technology consultants, we have worked with scores of clients in a range of industries, helping them understand their customer base and create products that solve real problems for real people. This typically involves research and strategy activities that rapidly define an MVP.


Your product is your users.

We employ a range of qualitative and quantitative methods, as well as data analysis, to understand what your target audience or existing users want and need out of your product. This can range from observing or discussing existing behaviors to conducting hands-on activities, such as taxonomy card sorts, or prototype testing with end users.


View sample deliverables.

We take a tactical approach to product strategy, making sure any research outputs are framed as actionable product insights and recommendations. From annotated wireframes to research reports that include preliminary prioritized backlogs, our focus is always on making the best product for your audience.